All the world is answerable.
Let us explain.

E-commerce has boomed and so has our frustration shopping as thousands of questions go unanswered whether we ask on Twitter, Facebook, or directly on a brands own website.   As a result we've abandoned shopping carts because social media teams and call centers simply don't have the product knowledge or scale to respond to our questions 1:1 at scale.   

We believe there is a better way.  With one platform, Answerable makes online shopping better for brands, customers, and people who simply love products.   

After a decade of helping the top CPG brands in the world launch hundreds of influencer marketing and product sampling campaigns, Alex de Bold, Answerable's founder, realized a gap as we moved to a real-time messaging based world.

Why not connect consumers to each other in a brand safe messaging platform in realtime?    

The world's best brands are customer obsessed, yet few are truly customers first. Most are under-resourced. And none can provide a customer’s point-of-view.

Answerable is a collaborative conversational commerce platform enabling customers to engage and chatting in line, sharing honest advice and guiding each other. It’s an open marketplace for advocacy. Advocates get hired and compensated. Customers get authentic insight. Brands’ sales lift.

It’s an ideological shift we’re proud to be a part of.

Investors

Who's building Answerable

Meet the forward-thinking bunch placing big bets on real people.
Alex de Bold
CEO
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Kevin Muscat
Client Success / Ops
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Enrico Sachetti
Full Stack Developer
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Marco Donnicci
Full Stack Developer
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Shandiz Mehrabadi
Full Stack Developer
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Brendan Ho
UX/UI Designer
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Advisors

Rahul Raj
CMO, Advisor, 5 & Vine
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Parm Gill
Advisor
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Daniel Dubois
Key Financial
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Connie Kwan
Product Maestro
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Joel Silver
Advisor
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Web Smith
2pm
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Ahmad Nasar
FCTO
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My Trust Score Advisory Group
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Driving change and leadership extends beyond our internal Answerable Team.  

In order to ensure changes and enhancments we continue to develop and execute to the Answerable platform are on point, we have undertaken the building of a Brand Innovation Work Group.  It is made up of digital and e-commerce industry leaders who understand and deal with opportunities as well as challenges in the marketplace on a daily basis.

We value their contribution, and with their partnership have been working to deliver capabilities and innovations which are ground breaking. 

Alex de Bold

Founder & CEO
Alex is a serial entrepreneur who launched his first startup in 1996 while completing his final year of his undergrad – the project? Selling textbooks to students using the internet and attempting to convince Canada Post to use its infrastructure. Since then Alex honed has worked for brands large and small across CPG, alcohol, energy and pharma.

Kevin Muscat

Operations
Kevin has been leading digital teams nearly his entire career building and delivering multi-stakeholder projects in complex regulatory environments. Kevin leads the seamless delivery of answerable for our customers. Kevin has managed digital teams of 15+ developers and OPEX of $10 million+ in highly regulated environments and today he ensures a smooth delivery from product ideation to client delivery – the key to customer success.

Ahmad Nassri

Technology
Ahmad worked with Alex to create ChickAdvisor in 2006 which was recognized as one of Canada’s top 100 startups. From that project Ahmad embarked on an impressive journey becoming a leader within the open source and Toronto tech community. Ahmad recently completed a year long project as CTO of NPM – the largest javascript repository on for millions of developers world wide.

Rahul Raj

Marketing
Rahul is founder of 5&Vine, our fractional CMO and investor in answerable. During his tenure at ecobee as VP marketing he started with a $300K budget to a multi-million dollar business with 30% marketshare. Rahul also held progressively senior roles with Walmart recognized a top performer.
Zack Barkus
WEX
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Erin Dwyer
OUAI Haircare
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Keith Edwards
RB
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Jayme Jansky
Unilever
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Cameron Koslow
Empire Today
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Jordan Lalor
Coca-Cola
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Dane Matthews
Conagra
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Brock McLaughlin
Spin Master
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Mike Nascimento
Monster Energy
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Evan Slater
Billabong
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Nicole Sorenson
Tyson Foods
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One-to-one wins over one-to-many.
Software to grow the world’s best brands.
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