Trust has always converted
For as long as commerce existed, we have relied on word of mouth, whether it was in person or a text between friends asking for advice. We're biologically hard-wired to trust those we know, some opinions outweighed others.
So let's just go ahead and admit that a) we live in a messaging first world and expect to get answers in seconds not days and hours and b) The more your put customers front and center the more you sell.
Your customers are your best sales people.
For the longest time we've known that the best experiences in-store or online lead to the best results - higher customer satisfaction, average order value, and less returns! Many brands have been doing their best to automate and robotize and/or automate shopping - cutting people out of the process or worse yet overwhelming call centres with questions that they just can possibly answer.
Answerable lets you invite, on-board, and integrate your customers 1:1 at scale bring the old saying "Many hands make like work" to life in a win-win situation for everyone.
It’s our big bet that letting customers interact directly in real time will supercharge businesses, create new income opportunities, and humanize an e-commerce world barreling toward automation.
A new open identity platform: My Trust Score
We believe that trust and the data used to build it should be transparent, quantifiable, and help build a faster, friendlier shopping experience.
There are millions of great customers who could drive a brand forward, but they're overlooked because they don't have a blue checkmark. It’s our belief brands should know who their evangelists are, and those fans should get a little credit.
Speaking about credit, for years banks have been using a one sided credit scoring system where you could only buy something if you had a good credit rating from companies like Equifax or Experian.
We're building a new identity platform where brands, consumers and influencers can share in an open data framework of trust. By creating a Blockchain-backed record of chats and sales, we’re able to share the first quantified, real-time view of who’s helping brands grow.
We pledge that;
1. Brands can use My Trust Score to build new foundational relationships with consumers over time to identify, rewards and maintain meaningful relationships with influencers and consumers.
2. Consumers and influencers will own their own personal My Trust Score and they can choose to engage with brands sharing as much or little data they choose in order to build the best possible brand for themselves online.